What is the significance of market research to the small business owner? How is market research defined, and what degree of complexity is necessary in the research plan for it to be valid?

Use standard essay format and it must have a minimum of at least 3 paragraphs (ie Intro, body and conclusion). Responses must be double spaced using a standard font (i.e. Times New Roman) and use 12 point type size. Use A.P.A. style citations

ONLY reference

Small Business Management Creating a Sustainable Competitive Advantage

Timothy S. Hatten, 2020, Sage

“What is the significance of market research to the small business owner?

How is market research defined, and what degree of complexity is necessary in the research plan for it to be valid?”