Social Media Marketing
Guidelines for final project is an opportunity to apply course concepts and to perform an in-depth analysis of operations strategy. The project is an operations strategy “comparison study.
” Identify a pair of companies in the same (or similar) industry and compare their operations strategies. The paper will:
Assess the current strengths and weaknesses of each company.
Evaluate each company’s external environments (opportunities and threats)
Contrast the operations strategies of the two companies, and examine the role that the implementation of lean principles might have played in defining these strategies.
Discuss the long-term competitive strengths of each company and the role that operations play.
The paper should be 14-15 pages in length (double-spaced, 12-point font with one-inch margins on each side). Examples of company pairs might be: HP/Dell, Toyota/Honda, Starbucks/Peet’s Coffee , Fedex/ UPS, Fidelity/Vanguard, General Motors/Ford, etc.