Provide an overview of the concept “experience economy” (including transformative experience), and describe how this approach can improve tourist experience offering and thus improve operator competitiveness

Conduct an analysis for a destination and develop Hong Kong management strategy to develop and manage a target tourist market to Hong Kong.

i. Summary of Destination Analysis 

An overview of Part A findings, summarising the policy and operational environment of the destination, key stakeholders, tourism demand, key product experience themes, and issues the destination is facing.

ii. Experience Audit and Competitor Analysis

Provide an overview of the concept “experience economy” (including transformative experience), and describe how this approach can improve tourist experience offering and thus improve operator competitiveness.

Conduct an audit of the existing experiences/settings/tourism providers of the destination and identify providers that can potentially develop exceptional experiences. Undertake a destination competitor analysis of tourist experiences and present the summary of that analysis.

iii. Planning and Management Strategy

Identify existing tourism strategies and policies that align with the destination management strategy of your destination. Provide a destination management strategy that focuses on one potential market for proposed experiences in the destination.