Starbucks is “Juicing” its earnings through Technological Innovations
During this week, you will be developing the following sections of the case analysis:
I. Strategic Profile and Case Analysis Purpose
II. Situation Analysis
A. General environment analysis
B. Industry analysis
C. Competitor analysis
D. Internal analysis
III. Identification of Environmental Opportunities and Threats and Firm Strengths and Weaknesses (SWOT Analysis)
IV. Strategy Formulation
A. Strategic alternatives
B. Alternative evaluation
C. Alternative choice
V. Strategic Alternative Implementation
A. Action items
B. Action plan
**Word document
**5 pages – page limit of content (excluding title page, abstract, appendix, references)
**Times New Roman font size 12, 1.5 line-spaced, 1-inch margins
**APA format for title page and references
**The analysis should include all the required areas while being well-organized, well-written, persuasive, and concise
**The analysis should demonstrate the correct form, spelling, grammar, sentence structure, and communication skills
