Behaviour – international trade versus international business.
‘International TRADE’ – measuring flow of products (physical/tangible goods & intangible services) between countries – whilst ‘international BUSINESS’ behaviours of managers, governments, customers, employees that explain trade in goods and services.
Demonstrate you understand challenges of standardisation or adaptation companies must address when consider moving activities outside own country of origin – may include elements of product offering (physical good or service) but also way in which company must change management style to operate appropriately in a different culture.
As practical examples of challenges you will face as a manager when tackling international business opportunities:- what can we keep the same?
– what must we adjust?
