Read the following case carefully and apply the concepts. Once you have read the case, consider the questions below.
make sure that you have clear answers and that you have good reasons for the answers you are providing to the questions. You will be expected to discuss these in the live discussion of the case.
answer the following questions:
Why does Kloeckner and Co have to engage in digital transformation?
How will Kloeckner’s resources and capabilities need to change as they transform from a traditional steel distributor to a company able to compete in the digital age?
What strengths can Gisbert Ruehl build on as he seeks to transform Kloeckner? What challenges does he face as he seeks to change or develop new resources and capabilities?
Word count: 750
