The field of data analytics has rapidly expanded in the last few years. Describe how small businesses can use data analytics and business intelligence to gain a competitive advantage in the marketplace. In addition, explain the importance of
a. Post one reply to a peers’ initial response providing research beyond the
textbook. (a minimum of 100 words in length)
data-driven decisions
Describe how small businesses can use data analytics and business intelligence to gain a competitive advantage in the marketplace.