Choose a small to mid-size company. This organization may be a company that you work for, or a company that you admire from afar. As part of your social media audit, you must provide information on how the company’s social media accounts are used,
what type of content they have on those accounts, and the frequency in which posts are published. The audit must include all active and inactive accounts including whether they are verified or not.
Furthermore, you are required to compare your audit to the accounts of a major competitor, and then make recommendations on your organization can improve its performance.
Compare your audit to the accounts of a major competitor, and then make recommendations on your organization can improve its performance.
