Cheddar Deli is planning to open up a new branch in Birmingham, UK and you are asked to make recommendations as to how this could be achieved. Recommendations should be presented in PowerPoint
The Cheddar Deli was opened in August 2011 in Northfield Avenue, Ealing, London. It sells and stocks over a hundred types of artisan cheeses from Britain Ireland, France, and Spain Italy & Holland.
The focus is on taste, quality and artisan food. The company’s ethos is “We are deeply passionate about our range of cheeses, hams, charcuterie and olives and have been sources from the very finest producers and importers.
Our range of fine wines, fortified wines, whiskey, real ales, chutneys, pickles, crackers and accompaniment will enhance your food experience. Our staff are friendly, knowledgeable, and enthusiastic and trained in pairing food to make your flavours come to life”.
The owner, Brent Wilkinson, has a background in fine food hospitality operations and wholesaling. He has worked in the food industry since leaving school enjoying an extensive knowledge of food service in London and the food industry’s artisan manufacturing techniques outside of the capital.
He has a real passion for good for good food (adapted from Cheddar Deli (2021) available @ (accessed: 27 January 2021)
