Evolution of Marketing in China in Times of Social Media; A Weibo And Tiktok
Social media in marketing is a key element in the development of a country. Most developed countries boast of vast and modern social media in marketing as compared to the less developed country (LDC). China has proven to become an economic giant in recent years in terms of trade, which is mainly due to the enormous investment in the trade.
This, in return, has allowed China to compete domestically and internationally, creating a global mark (Ellis, 2009). This has led to poverty reduction, provision of employment, food security and income distribution. There have been various programs put in place since the 1990s to spur economic growth and reduce poverty through improved transportation, and this has risen over the years.
The government of China has incorporated both quantity and quality social media in marketing (Chiu, C., Lin, D. & Silverman, 2012). Increased investment in irrigation and water conservation program. The success of china economy in terms of industrialization can be aggravated to the following:
• China has diverse natural resources
• Visionary leadership with a high level of accountability
• Substantial investment in development in social overhead capital and institutional development
• There has been much focus on entrepreneurship development
• Ready market due to proximity to Taiwan, North Korea and Singapore
• Ensuring access to affordable reliable and sustainable energy resources
• Green revolution in agriculture
• The external flow of financial resources and the attraction of foreign direct investment
• Investment in electricity production
It is estimated that china’s electric power industry is the largest in the world after the rapid growth in the 1990s which is accounted for by the coal at 66%. With its continuance increase coal production is expected to increase to 1300 GW by 2020 (Nee, V. (1996).
In 1996 an Electric power law was implemented and was meant to protect the legal rights of investors, consumers and to regulate generation distribution and consumption (Chai, J. C. (1998).
Through various reforms in the electricity production sector management of electric supply shifted from bureaus of government to private sector or corporation outside the government sphere.
