This part is an individual case analysis. Please analyse the following case study and answer the questions given below:
Colombo Frozen Yogurt (enclosed separately)
Requirements:
1. Analyse Colombo’s competitive environment and General Mills strategy in response to the environment. You must clearly show any particular techniques adopted to do this analysis.
2. Using the Activity Based Costing (ABC) analysis, determine new segment profitability statements.
3. Based on your analysis in question 1 and 2, what changes do you suggest to General Mills?
Analyse Colombo’s competitive environment and General Mills strategy in response to the environment.
