As we have seen in this course, business analytics is used everywhere. What is the future of business analytics in marketing? Provide at least three reasons to support your argument.
This critical thinking assignment must follow the formatting guidelines in the Publication Manual of the American Psychological Association (2010), (6th ed., 7th printing), and contain a title page, between two (2) full pages and four (4) full pages of content, and a reference page.
You must have at least four (4) scholarly references to support your arguments. Because Business Analytics is constantly evolving, all of your references must be within the last five (5) years. You must provide a link for each reference for my review.
What is the future of business analytics in marketing?
