Digital Marketing
For a company, organisation or charity of your own choosing, please develop a digital marketing case study that be suitable for a second year undergraduate management student audience.
Please use the following structure:
(1) Abstract (150 words max which is not included in the word count)
(2) Introduction (present the human protagonist and set the scene for a dilemma or key decision point which is the focus of the case)
(3) Body case content (use approximately 3-5 sub-headings)
(4) 4-5 numbered questions that can be answered from the case content
— Everything is explained in the documents attached —
Discuss the concept of digital marketing.
