• Conduct research on your subject company’s financial strengths, weaknesses, and risks. Gather financial statements and ratio data on the company and its main competitors.
• Sources of research information might consist of (but are not limited to) annual financial reports published by the company, news articles and analyst opinions, interviews with management, and reputable internet sources that provide comparable industry financial information.
• Construct an evaluation of the company’s financial strengths and weaknesses, based on a ratio analysis of at least the last three years’ financial statements.
a. Consider key financial ratios for the company you have selected. Include a small table in your paper listing at least 10 key financial ratios for the company.
b. These ratios are readily available from internet sources for all large public corporations. Refer to Chapter 3 of your textbook as necessary to refresh your memory on financial ratios.
c. Compare and contrast the key ratios you selected to at least two of the company’s main competitors. Show the ratios of these competitors side-by-side to the company you are researching in the table of ratios you have created.
d. Identify areas of financial strength and weakness based on your analysis.
• You should consult at least the latest three full years of the company’s financial reports in order to prepare your analysis. These financial reports should be attached as an appendix to the completed paper.
• The full, completed paper will consist of a minimum of 12 pages of content (not including cover, reference, and appendix pages). It is therefore recommended that this section should be two to three pages in length and 3 resources . Be concise but thorough
