You are to consider one example of success (or failure) of integration of Big Data Analytics into decision making of a multinational enterprise. You can choose one of the examples considered during the semester, however, we encourage you to conduct your own research and select a case appropriate for this task.
In your essay you have to choose one of the following two tasks (35 marks):
Task 1. You are required to critically discuss the impact of Big Data integration on effective decision making. Your answer should display a thorough and extensive engagement with academic literature, and come to the informed judgements of what the impact of integration of Big Data had for the profitability of the company.
Task 2. You are required to critically evaluate the literature regarding the success or failure of Big Data adoption by the enterprise, and conclude with an informed judgement why the MNE was successful (or unsuccessful) in their integration of the Big Data approach.
