1. What is the current competitive environment in the safari industry?
2. Why (or why not) Is the current environment in the safari industry favourable for entry?
3. What are the biggest areas of strategic threats and opportunities for EJ?
4. What are the potential costs and benefits from improving a firm’s brand reputation in the safari tour operator industry?
5. What are the requisitions for success in the safari industry?
6. What actions must we take immediately, in five years, after these five years to succeed in the safari industry?
What are the potential costs and benefits from improving a firm’s brand reputation in the safari tour operator industry?
