CAP Stone 611
Fings to do under the Market Analysis
1 Comparison Chart of the three fabrics – Silver Ion, Bamboo Fabric, Cotton Fabric
Feature, Advantage, Benefit (FAB) Model for all three fabrics
2 Logistic Model
Cost Benefit Analysis
Which Route would work best?
Consider the tariffs
Production in USA itself?
Import from Vietnam or Taiwan?
Industrial Analysis
Find numbers, stats, charts, regarding children with eczema and how clothing is important
Which country suffers most from eczema?
How clothing is important?
What type of cloth protects from Eczema and what is the role of fabric in eczema?
How does the industry look? How much money in this industry, is it profitable?
Is it a good opportunity?
Who buys these types of clothes? primary target?
Customer Analysis
Determine your purpose. …
Research the state of the industry. …
Identify your target customer. …
Understand your competition…. (who they are? what price? what is their USP? How they sell it? Their strengths?
Gather additional data. …
Analyze your data. …
Put your analysis to work
Consider this link: https://www.bdc.ca/en/articles-tools/marketing-sal…
