Discussion post
What strategic issues happened at FTX that caused their failure?
Business students learn all about what makes a company great. The Company Mission. Management’s Great Vision and Leadership of the Future, Audited Financial Statements. Superior Marketing. Superior Operations, and Creating a Competitive Advantage of Low cost/focusing on a market/ or being different (differentiation) just to name a few areas where a company can go from Good to Great!
What makes a company go from Great to Good? Or even worse, from Nothing, to Great, to Terrible? Why do some companies fail? Where did FTX fail?
What strategic issues happened at FTX that caused their failure? What makes a company go from Great to Good?