Instructions for assessment
This assignment is focused on the selected organisation, its industry and business environment. In week 2 you will be given a list of organisations to choose from.
Formative work in weekly seminars will guide students through analytical techniques and processes required to complete the task.
The Strategic Report should address the following:
1) Carry out external analysis (business environment and industry) to identify a set of Opportunities and Threats and assess industry attractiveness. (30%)
2) Analyse the resources and key competences of the organisation to identify a set of Strengths and Weaknesses and identify core competences (key factors that may give the company its competitive advantage). (30%)
3) Evaluate the given strategy (as per chosen organisation) using SAFe criteria. (30%)
A further 10% is available for clarity, structure, grammar, correct Harvard referencing and overall professional presentation showing clear report style.
This assignment is not about general (or critical) discussion of strategic models. You are asked to apply these models to the case chosen. Appropriately referenced data should be used in support of your arguments and discussion.
