Nitro Snowboards Marketing Plan
Put yourself in the shoes of VP for Marketing and develop a market plan for the next step for Nitro Snowboards.
Overview:
Nitro has been designing, building, and distributing snowboards for almost 30 years. Recently through extensive R&D, our engineers have designed a new board that will revolutionize backcountry boarding for years to come. As the VP, you need to analyze and understand how to best market the company’s new innovation and craft a Marketing Plan. As you craft your plan, consider the iconic status of existing snowboards, and the lack of any recent radical innovations in the category, which pose major challenges in securing consumer adoption. If the company continues along the same distribution channels as its other board lines, Nitro potentially lacks the market penetration and sales that are forecasted for this new innovation. You will need to consider a cohesive and innovative plan for all 4 Ps of this product launch.
Based on this information, create a go-to-market strategy.
