Business Simulation with Professional Development (SG7003)
Assessment task: Individual Simulation Evaluation Report
Word count limit: 3000 words +/- 10%
Prepare a 5-year strategy review to shareholders for evaluating the business simulation activity of a listed (registered) company of your choice.
In your report you should cover:
Vision and Strategy (e.g. vision, values, mission, HR, Culture)
Performance review of each year’s progress including:
Competition analysis: Porter’s Five Forces; market choice/ share; competitors; internal capabilities; industry trends/ attractiveness;
Simulation performance results
Performance analysis (evaluation of strategy, decisions – Marketing/HR/ Logistics / Finance / Product development / Event response
Future Plans and Recommendations (Key decisions for next 5 years, identify any changes to current strategy, why and how to achieve, recommendations based on your performance and analysis, potential growth, internalisation/ diversification or acquisition)
Appendix (include full Business Plan)
