Marketing Assignment 5
It is understood that the most powerful person in any negotiating situation is the person who can walk away from the table. This person is usually the buyer. With this in mind, identify what you consider to be 3 key approaches for a salesperson to adopt in planning for the negotiation component of the sales presentation?
In this assignment keep your focus on preparations that you as the salesperson can make in advance of the meeting to be most effective in negotiating with the buyer.
For instance any intel you can gather on the buyer as regards buying habits or style could be helpful.
Identify what you consider to be 3 key approaches for a salesperson to adopt in planning for the negotiation component of the sales presentation?
