9.3 – Research Paper: Marketing Plan
After completing the module readings, do the following:
Identify the KPIs and other metrics to monitor the effectiveness of marketing campaign activities.
Provide a summary of the resources and expenses required to execute the marketing plan.
Include a table summarizing what needs to happen, when, and who’s responsible for the marketing activities to occur over the next year (assuming that the plan will be updated on an annual basis).
Conclude by discussing any significant risks or threats associated with executing the marketing plan and the contingency plans for addressing how they will be managed.
As a final step in the marketing plan project, review all feedback received throughout the term, and update your plan accordingly. As you might imagine, given the dynamic nature of marketing, a feedback and revision loop is necessary to ensure that you have a sustainable strategy! A strategy that provides customer solutions, meets company requirements…and takes into account society’s long-term interests. This is known as the Societal Marketing Concept.
