(study case)Internal Communication Plan
written report format
A manufacturing company is facing challenges in effectively communicating with its employees. The company has grown rapidly in recent years and has a diverse workforce of 6,500 people in 7 branches spread across multiple locations. As a result, there are communication gaps and misunderstandings among employees, which have led to lower morale and productivity. Additionally, the company is planning to implement a major change, such as transitioning to a more automated manufacturing process, and is concerned about how this will be received by employees.
The company recognizes the importance of clear and consistent communication to maintain a positive and productive work environment and is seeking to develop an internal communication plan to address these issues. As the Internal Communications Director for this company, you have been asked to create an Internal Communication Plan.
The Internal Communication Plan will include steps to ensure that all employees are informed and updated on the changes and that their concerns and questions are addressed. The company also aims to improve communication among employees across different locations and to create a culture of open communication and feedback.
PART 1: INTERNAL COMMUNICATION PLAN (75%)
The Internal Communication Plan should be written in report format and include enough details and specifics that the internal communication team of the organization could directly implement the plan if they choose to. Provide references (APA style) wherever applicable and if you cite information that is not common knowledge.
Be as specific as possible when addressing each of the following points: 1. (10 marks)
1a. Brief introduction of the organization including its history, structure, culture, etc. Here, describe the situation that calls for the internal communication plan, including the SWOT analysis of the organization if applicable. (8 marks)
1b. Also, what are the internal communication issues/problems? (2 marks )
(20 marks)
2a. IC Plan objectives: Propose at least three goals/objectives for the internal communication program. (6 marks)
2b. What are the expected outputs, outtakes, and outcomes? (9 marks )
2c. Audience Analysis (Who are the target audience for the internal communication program? How is the audience segmented? (5 marks )
(15 marks)
3a. Strategic role (Identify the strategy or strategies for the communication plan. (5 marks).
3b. What are the overall concepts, approaches, or general plans to achieve the goal(s) and objectives? (10 marks)
(15 marks)
4a. Key Messages: (Create three key messages for this communication campaign, What do you want the employees to know, remember, think about, or do? (3 marks)
4b. Tactics/Channels: Describe how the messages will be communicated to the internal audience. Be specific. Using your knowledge of internal communication channels, apply at least seven internal communication channels in this context. Be creative. (12 marks )
(15 marks)
5. Evaluation: Discuss how the internal communication efforts will be evaluated (7.5 marks) and what will be evaluated. (7.5 marks)
SUBMISSION: One pdf of the Internal Communication Plan to be submitted on BBL.
