Describe the two types of conflicting competitive pressures (localization/standardization) that a company will confront as it formulates its international/global strategy for entering a country of your choice.

The Staples Case

Describe the two types of conflicting competitive pressures (localization/standardization) that a company will confront as it formulates its international/global strategy for entering a country of your choice.

What recommendations (and strategy) would you offer to address these conflicting demands? provide the rationale for your recommendations.