Pick one of the brands you have been using (NIKE). Using the brand you have been using, define the target audience for your brand using outcomes-based segmentation.

BRAND: NIKE

Write a well-sourced paper supporting your arguments not to exceed 2 pages. Pick one of the brands you have been using (NIKE), and let’s take a deeper dive.

In your paper, address the following:

Using the brand you have been using, define the target audience for your brand using outcomes-based segmentation. This means you will need to tell us what your consumer is buying and not what you are selling.

Tell us how the brand’s personality will help make the consumer decision process easier for this target audience.