Marketing Discussion Question
Think about the 16 checkpoints from the author (Marty Neumeier’s Zag). What are they for? How do they work?
Think about the brands you have been using for this class. How would these checkpoints help improve these brands?
What information are you needing to successfully improve these brands? Why do you think this will work?
What checkpoints could your brands not get past?
Think about the brands you have been using for this class. How would these checkpoints help improve these brands?
