Identify one current event that you believe is affecting how consumers are making buying decisions. Briefly summarize the current event and the specific ways in which it is broadly affecting consumer behavior.

ASSIGNMENT

Identify one current event that you believe is affecting how consumers are making buying decisions.

Then, address the following:

Briefly summarize the current event and the specific ways in which it is broadly affecting consumer behavior.
Describe how the current event has specifically affected your own purchasing decisions.

Describe two data-collection tool that could be used to evaluate the actual impact the current event is having on consumer behavior or preferences. Indicate whether the tool reflects quantitative or qualitative data.