621 Week6 Discussion1
Prior to beginning work on this discussion, read the article. This Bud’s for Who? The Battle for Budweiser’ Spans Centuries Countries and Courthouses n. which provides information on the longest running commercial disputes between Anheuser-Busch and BudejovickY Budvar. Also, read Anheuser-Busch Wins Long Running Battle against Budweiser Budvar n. which reviews the Federal Court of Appeals decision on the longstanding dispute between Budweiser Budvar and Anheuser-Busch. You can also research additional articles on this topic to assist with this discussion.
One company is from the United States and the other from Europe.
Discuss the difficulties that both faced in operating in international markets.
How might leadership from both companies been able to avoid some of the difficulties that you discovered?
Discuss two lessons that you learned from the articles about entering your business into international markets.
Your discussion post should be 250 words.
Sources
https://vinepair.com/articles/budweiser-vs-budvar-name-challenge/
https://www.worldtrademarkreview.com/article/anheuser-busch-wins-long-running-battle-against-budweiser-budvar
