Formulation of Corporate and Business-Level Strategy
Use the TOW’s Matrix and Stakeholder Analysis developed for the last assignment, in order to identify:
The corporate strategy (see chapters 8-10) ( book reference Strategic Management by Frank Rothaermel) accomplish the goals and concerns implicit in the TOWS matrix and the stakeholder analyses;
The business level strategy for each sbu unless the firm consists of only one sbu in which case the corporate strategy will be the same as the business strategy. You may decide to focus your business on the American market or adopt a strategy or strategies to support doing business globally.
The functional strategies needed to implement business strategy(ies). To implement your solution or business level strategy you need to consider the culture of the sbu (strategic business units), tangible and intangible assets, human capital including the composition of the workforce and the quality of your firm’s leadership, the alignment of the organizational operations along the value chain. You might use the competing values framework to evaluate the culture of the sbu.
Here are the types of issues which need to be considered or accomplished in the formulation of functional strategy.
Marketing – markets to be served and the marketing strategy – either the growth strategies or stability strategies
Operations – think in terms of resources and how they will be best managed to accomplish the business strategy
R&D – Is R&D sufficiently configured to support business strategy
Finance – Pro forma statements to show how business strategy will be funded and how projected revenues.
IT/MIS identify information and systems needed to support business strategies
HR – Types of employees and managers – consider using the CVF for leadership types
Management – Culture required. Consider using Competing Values Framework
You do not need to develop functional strategy(ies) unless they are required to support business-level strategy.
Write a mini-essay of no more than one page on your position on corporate social responsibility, that is whether you believe business has a responsibility to society and its various stakeholders, who those stakeholders are, the responsibilities you believe business has and your rationale.
How you would audit your firm’s performance.
