Assignment
Answer the following:
Some marketers say that interpersonal communications has gone from:
Places calling places, to
People calling people, to
Devices calling devices.
In at least 200 words, describe what you think this means in the context of the subject of this week’s topic.
Comment on the following post.
According to Koehler (2022) “in the context of business and economics, a resource is any factor that is necessary to accomplish a goal or carry out an activity.” Further, resources are competences, tangible, and intangible assets that are owned and controlled by a business so it can carry out the day-to-day operations. A resource is crucial for any business because it allows the business to make and sell products and service, it is basically necessary for the business to operate. The resource approach to analyzing the internal environment is significant for any business looking to distinguish and reinforce their core competencies, and their strategic advantages. This approach allows managers to not only analyze their resources, but also utilize them to adequately implement sustainable operational and management strategies through operational and employee competences, which is not easily replicable by the competitors. Because of the importance of resources for organizations, the VIRO framework, which stand for : Value, Limitability, Rareness, and Organization, allows decision makers to evaluate the quality of their resources so they can measure the usefulness of the resources to the company ( Barney, 1977).
Tangible resources are any physical or measurable resources owned and used by a company such as property, plant, and machinery. These resources are vital for production of products and services. While on the other hand, intangible resources are considered nonphysical and non-measurable, however, these resources are particularly important because when we talk about a company, these are what we see in the first place such goodwill, trademarks, brand. Tangible assets are primarily used in the operation segment to make services and products. In addition, they are assets that are frequently purchased, and they are far more easily valued, and turned into cash than intangible resources. Furthermore, tangible assets represent much of a company’s worth, and they can be used as guarantee to get the financing the company needs for improvement or expansion (www.pcg-services.com). Based on the above key aspects about tangible resources, I believe they are more important than intangible resources.
