Case Study
Tesco relies heavily on ‘localization’ in Japan.
Based on the international business strategies, multi-domestic, global, and transnational, clearly state the international business strategy which TESCO is utilizing in Japan.
Discuss the benefits and risks associated with this strategy. What alternative international business strategy will you suggest for Tesco in Japan and why? You are to discuss all other international business strategies before indicating your suggestion.
Based on the international business strategies, multi-domestic, global, and transnational, clearly state the international business strategy which TESCO is utilizing in Japan. Discuss the benefits and risks associated with this strategy.
