Case Study
Marketing Strategies for the Sandwich Solution: Gaining Competitive Advantage Through Social Networking
Before we head into our case study, watch this video to learn about what exactly a case study is in order to prepare for your assignment.
A case study is a description of a situation which will give you the ability to think critically, identify issues by analyzing a real-life situation and make connections between case and theory that you have already learned in the modules you’ve gone through up to now.
In order to best prepare for this assignment, read the case first to understand it in general. Then re-read the case and answer the following questions:
What are some of the key facts?
What has happened in the case study?
Who is involved in the case study?
In order to be successful, understanding the links between theoretical content that we’ve covered so far and the realities of the case will be a key.
