How can a small, innovative firm maintain its emphasis on innovation if it grows rapidly and becomes an industry leader?

Assignment

Discuss one of the following questions within Weekly Assignment 7 DB . Make sure to provide support (secondary sources) for your responses.

1. How desirable is the combination strategy (i.e., low-cost and differentiation)? Are most businesses sufficiently equipped to implement such a strategy? Why or why not?

2. How can a small, innovative firm maintain its emphasis on innovation if it grows rapidly and becomes an industry leader?

How can a small, innovative firm maintain its emphasis on innovation if it grows rapidly and becomes an industry leader?
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