Discussion 4

Read the article below, and in particular watch the interview of Prof. Clayton Christensen, who talks about disruptive innovation, and how reinventing the business model can be path to such innovation.

https://hbr.org/2008/12/reinventing-your-business-model

Then provide some examples of disruptive innovations that you may have consumed or experienced or purchased, or that you know about. In what ways is the business model transformed by this product or service in that industry?