Identify and collect data. Determine coding categories. Code the content for frequency, direction, in frequency.

Glamour Ladies Magazine vs A Men’s Magazine

Hypothesis, which references losing weight more/changing yourself the men’s or lady’s magazine.

Step 1: Identify and Collect Data

Step 2: Determine Coding Categories

Step 3: Code the Content for frequency, direction, in

Frequency – the number of times a particular code occurs.( list of words that appear in both magazines) (words should be in the realm of weight loss, take this and lose weight try to find words that deal with weight loss or healthy exercise surgery or pharmaceuticals

The direction the way the content appears, positive, negative, opposite, support, etc.

Intensity denotes the amount of strength towards a particular direction.

Space refers to the amount of space assigned to the text or the size of the message.

Step 4: Check Validity and Reliability

Step 5: Analyze and Present Results: (in a note-taking-styled MLA report with lists, breakdowns, and clear explanations.) (VERY Detailed!)

 

Identify and collect data. Determine coding categories. Code the content for frequency, direction, in frequency.
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