ASSIGNMENT
In Written Assignment 7, respond to the following questions.
The Marriott Corporation is in the following businesses, among others:
Hotels of different types
Long-stay residential hotels
Luxury resorts
Time-share properties
Airline catering
Institutional food services
Franchised operations
Credit card tie-ins
Travel operations
Given the above listing, would you say that Marriott’s business lineup reflects a strategy of related or unrelated diversification? Explain your answer in terms of the extent to which the value chains of Marriott’s different businesses seem to have competitively valuable cross-business relationships.
Given the provided listing, would you say that Marriott’s business lineup reflects a strategy of related or unrelated diversification? Explain your answer.
