What were the business and corporate strategies of the company in the 3 year period? Was the underlying logic for these strategies sound or misconceived in relation to the external markets and/or internal capabilities?

Assignment

750 words

Conduct research of relevant literature of case studies, annual reports, newspaper and business journal articles to address the task, the answer should also be underpinned by a number of strategic management theories and frameworks.

Company chosen is Shell plc (multinational oil and gas company).

Task:
What were the business and corporate strategies of the company in the 3 year period? Was the underlying logic for these strategies sound or misconceived in relation to the external markets and/or internal capabilities?

Critically apply appropriate strategic planning tools to provide a critical evaluation of the appropriateness and fit of the strategies selected (better answers will consider alternative strategies rejected, ignored or overlooked)

What were the business and corporate strategies of the company in the 3 year period? Was the underlying logic for these strategies sound or misconceived in relation to the external markets and/or internal capabilities?