8.4 – Assignment: Reflection
Assume the role of a marketing manager for a company that caters to the business market (B-2-B).
Describe the relationship among the organization’s mission, objectives, and marketing strategy.
Where possible, connect theory to practice and offer recommendations to enhance the marketing program.
Always remember you are marketing something—in this case an idea and possible solutions.
Use this as an opportunity to hone your communications.
Who is your audience?
What value are you offering?
Describe the relationship among the organization’s mission, objectives, and marketing strategy.
