Apple vs. Samsung Negotiations
https://www.pon.harvard.edu/daily/business-negotiations/top-business-negotiations-of-2013-apple-versus-samsung/
(1) Who is negotiating, and what is their goal?
(2) What recommendations could you offer to improve this negotiation?
Key Material discussed in class: BATNA, Bargaining zone, Multiparty Negotiations, Constituent Relationships, Power, Status, Negotiation Ethics, Establishing Trust and Building Relationships.
What recommendations could you offer to improve this negotiation?
