BUSINESS COMMUNICATION
Chapter 16 in BUSINESS COMMUNICATION: Developing Leaders for a Networked World, Peter Cardon, 4th Edition McGraw-Hill Education
Watch the short videos at the following link:
Designing Your Career: The Informational Interview – YouTube
Understand principles for professional networking.
Identify your key selling points for the job application process.
Evaluate the primary needs of employers for positions of interest.
Set up the message structure for résumés and cover letters.
Highlight your qualifications with an effective tone, style, and design.
Create chronological and functional résumés to highlight your key selling points.
Use LinkedIn as part of the job search process and to network professionally.
Develop a list of references that will improve your employment prospects.
Compose effective cover letters that highlight your key selling points.
Review your job application documents for effectiveness and fairness.
Develop strategies for responding to common job interview questions.
Explain etiquette for following up after job interviews.
Explain etiquette for leaving an organization with grace and foresight
