Discussion 3.2: Big Skinny Case Discussion – Section B
If you were the owner of Big Skinny, how would you approach launching the brand digitally?
You may want to research some strategies Big Skinny tried.
Here are a few questions to guide you:
What offline marketing strategies have Big Skinny pursued so far?
What was Big Skinny’s mission on digital?
How did they manage ‘snagging passersby?’
What were the various ‘connect’ strategies they tried?
If you were the owner of Big Skinny, how would you approach launching the brand digitally? What was Big Skinny’s mission on digital?
