ASSIGNMENT
Visit two well-known brands for the following three parts of the discussion. Ideally, these two brands will be direct competitors. You can choose any brands.
Part 1: Understanding basic social media KPIs using your own Twitter account
Step 1 Refer to the Twitter accounts of one of your favorite brands and one of its top competitors and capture a Tweet that receives the highest number of likes, retweets, or comments from each one of these Twitter accounts. Post a 50-word note to explain some strategies these brands uses to boost social media engagement. Make sure to back your arguments with external sources (references).
Step 2 Respond to one of your peers about his or her original discussion.
Part 2: Differentiate between positive and negative sentiment in text
Part 3. Using Moz SEO to analyze SEO metrics
You will be using Moz’s link explorer to examine some SEO metrics that are critical to a website’s success. Use the same two brands for this part of the discussion.
Explain how the brands/companies you referred to in this discussion may improve its web marketing/online branding strategy using insights (domain authority, linking domains, inbound links, and ranking keyword metrics) collected from Moz?
