Week 7 B-assignment
Tasks:
Consider the product and brand you used to complete Week 6 Assignment
Evaluate the types of loyalty programs that might enhance the customer relationship and when they should be delivered
In 2-4 APA-formatted pages, discuss a-c below. Ensure your ideas are well-developed and grounded by your textbooks or other appropriate sources.
Based on the above tasks, discuss:
a. the product and brand,
b. proposed loyalty messages and offers to be delivered at each stage of the customer lifecycle,
c. the reasons for each of your decisions
Be sure to cite your textbook and any other source you use to complete this assignment. The appropriate citation for your textbook is
Kingsnorth, S. (2019). Digital Marketing Strategy: An Integrated Approach to Online Marketing (2nd ed.). Kogan Page. https://online.vitalsource.com/#/books/9780749484231/
