Describe in general how businesses use Information Systems and Technology to create or maintain a competitive advantage over their competitors.

Use of Information Systems to Provide Businesses a competitive advantage

After Reading Chapter 2 (see ppt slides on Chapter 2):

1. Describe in general how businesses use Information Systems and Technology to create or maintain a competitive advantage over their competitors. (One paragraph)

2. Using research outside of the text, describe to me a specific non-social media company that is using technology to gain a competitive advantage in the marketplace. Do you think they are succeeding with the current 18-25 year old demographic? Cite specific examples to support your arguments. (Two Paragraphs)