Chapter 8 Digital Value Creation
Read the Digital Value Creation at Dominoes Download Digital Value Creation at Dominoesmini-case.
Discussion Questions
1. Do you believe that Domino’s multichannel digital ordering is an example of an IT-dependent strategic initiative?
Explain.
2. Do you believe that the multichannel digital ordering initiative has the potential to create added value? Substantiate
your answer.
3. What would you do next if you were put in charge of the initiative?
4. How do you judge Domino’s decision not to join food delivery aggregators?
Do you believe that Domino’s multichannel digital ordering is an example of an IT-dependent strategic initiative? Explain.
