Buyer Persona
Use the same business you selected in the Week 2 activity to create a buyer persona and complete the Week 4 activity.
Section 2: Creating a Buyer Persona
Create a 2–3 page paper in which you cover the following:
1. Create the definition of a buyer persona.
2. Define the target audience using demographic, geographic, psychographic, and behavioral characteristics. Use all four of these categories to define the target.
3. Create a buyer persona for the target consumer based on the four demographic categories defined in Step 2. Use your imagination to visualize the person created by your target audience definition and use that to bring this person to life.
4. Select one of the seven Social Technographics Profiles (see your textbook) specific to social media usage that most closely matches the buyer persona you have developed. Provide a rationale for your response.
5. Use at least one source to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source page at least one time within your assignment.
The business picked up is Under Armour Inc.
