3.3 – Marketing Plan: Market Segmentation (Target Market) & Positioning Map
Do the following:
Consider how best to segment the market based on one (or more) of the following methods: Geographic; Demographic/Socioeconomic; Psychographic; Behavior; Needs-Based segmentation.
Determine which target market or markets your company is best positioned to serve.
Describe the profile of your primary target market.
Consider the needs of your target market and establish a positioning strategy.
Craft a positioning map to visually display the key benefits and competitive alternatives.
Determine which target market or markets your company is best positioned to serve. Describe the profile of your primary target market.
