Organizational Cultures.
1 Describe the ways in which business-to-business (B2B) firms segment their markets.
2 List the steps in the B2B buying process.
3 Identify the roles within the buying center.
4 Describe the different types of organizational cultures.
5 Detail different buying situations
Describe the ways in which business-to-business (B2B) firms segment their markets. List the steps in the B2B buying process.
