ASSIGNMENT Provide an example of a brand who has a strong Social Media Marketing Strategy and reasons or data to support your choice. (minimum of 250 words)
Describe the hardware and software requirements of your chosen information system. Consider both the server-side and client-side hardware and software.
Hardware and Software As thoroughly as possible, describe the hardware and software requirements of your chosen information system. Be sure to consider both the server-side and client-side hardware and software. If you do not have access to specific details about the server-side hardware and software, make reasonable assumptions based on the kind of hardware and […]
Identify the four determinant attributes that set apart the original Amazon, Google, and Apple smart home devices. Based on your importance and performance ratings, which product would you buy?
Assignment Trace how you might go through the steps in the consumer decision process if you were thinking of buying a smart home device. Identify the four determinant attributes that set apart the original Amazon, Google, and Apple smart home devices. Use those attributes to develop a compensatory purchasing model similar to the one in […]
Which of the following below is not an example of a functional need? Which of the following is a characteristic of a highly involved consumer?
ASSIGNMENT Which of the following is not an example of a functional need? Physical warmth Food Shelter Love Water Which of the following is a characteristic of a highly involved consumer? Showing greater interest in the product Spending more time researching the product Engaging in extensive problem solving Making a very thoughtful choice All of […]
Explain the factors that affect the amount of time and effort a consumer might take when choosing an oral surgeon to get his or her wisdom teeth removed.
ASSIGNMENT Does buying Kashi cereal satisfy a consumer’s functional or psychological needs? How might this information help a Kashi brand manager better promote the product? When consumers buy a new notebook computer, what sort of information search (internal versus external) would they conduct? If you were a marketing manager for Sony, how would you use […]
Analyze the data to describe the local teens and young adults who may visit the local public library and a bookstore in town.
Assignment Use the link below to search for the community demographics of Athens, Georgia. Analyze the data to describe the local teens and young adults who may visit the local public library and a bookstore in town. Write a one paragraph explicit descriptive narrative of this data. Use APA style to cite and reference appropriately. […]
Distinguish between functional and psychological needs. What are the differences between compensatory and noncompensatory decision rules?
Assignment Name the five stages in the consumer decision process. What is the difference between a need and a want? Distinguish between functional and psychological needs. What are the various types of perceived risk? What are the differences between compensatory and noncompensatory decision rules? How do firms enhance postpurchase satisfaction and reduce cognitive dissonance?
How is advertising intent guidance provided to influencers?
Assignment Downloading a chapter of a new book before buying it or listening to a few seconds of a song before purchasing it are examples of which aspect of the 4E framework? Engage the customer Excite the customer Experience the product Employ the product Educate the customer How is advertising intent guidance provided to influencers? […]
How should Red Bull assess the effectiveness of these campaigns? Describe how it should respond to insights gained by this assessment.
Red Bull’s social media What social and mobile media tools is Red Bull using? Evaluate Red Bull’s social media marketing strategy using the 4E framework. How should Red Bull assess the effectiveness of these campaigns? Describe how it should respond to insights gained by this assessment.
Using the components of the 4E framework, outline how an entrepreneur marketing low-sugar candy might apply it to his or her marketing mix efforts.
4E framework Which component of the 4E framework does Red Bull’s digital media strategy leverage most frequently? Using the components of the 4E framework, outline how an entrepreneur marketing low-sugar candy might apply it to his or her marketing mix efforts. Suppose an herbal tea company introduced a new product called Mint-Enhanced Tea—a mint and […]